New Bridge Cheese

Rebrand, Packaging, Logo, Label Design

New Bridge is a branded range of Classic American Cheese with more than 35 labels.

New Bridge is a branded range of Classic American Cheese with more than 35 labels including Snacking Cheese, Cracker Cuts, Party Slices, Triangle Cuts, Cheese Spreads, Cheese Cubes and even the classic Aged Cheddar. We had the opportunity to recreate the cow logo for New Bridge — building a proud American identity by playing with the bridge and the proud cow. For the packaging architecture and brand system we used color blocking to represent each flavor – resulting in a much more confident and bold direction. Classic American favorites for every table!

New Bridge is a branded range of Classic American Cheese with more than 35 labels.
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New Bridge Cheese
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Where to buy
New Bridge Cheese

We are proud to share with you the end product of this successful project. In an era where everything has become digital – we'd love to give you an opportunity to view the product in real. 

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3.75 oz

Colby Jack Cheese

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Original Pimento Cheese

11 oz

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10 oz

Cheddar Cracker Cuts

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how we designed
New Bridge Cheese

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1. Brand Exploration

Week 1, Rebrand Strategy, Meetings & Moodboard

Rebrand, Brand Value, Strategy, Vibe

2. First Design Concepts

Week 4, Three different brand directions + Presentation

New Logo, Colors, Mascot, Package with Options

3. Applying Direction to Multiple Items

Week 6 , Feedback and direction application to 35 more labels

Brand Guide, Packaging Print Files, Multiple Sku's

4. Revision and Completion

Week 10 , Preparing all print and digital designs ready for New Bridge marketing team

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