New Bridge Cheese
Rebrand, Packaging, Logo, Label Design
New Bridge is a branded range of Classic American Cheese with more than 35 labels.
New Bridge is a branded range of Classic American Cheese with more than 35 labels including Snacking Cheese, Cracker Cuts, Party Slices, Triangle Cuts, Cheese Spreads, Cheese Cubes and even the classic Aged Cheddar. We had the opportunity to recreate the cow logo for New Bridge — building a proud American identity by playing with the bridge and the proud cow. For the packaging architecture and brand system we used color blocking to represent each flavor – resulting in a much more confident and bold direction. Classic American favorites for every table!
how we designed
New Bridge Cheese
2
1
4
3
1. Brand Exploration
Week 1, Rebrand Strategy, Meetings & Moodboard
Rebrand, Brand Value, Strategy, Vibe
2. First Design Concepts
Week 4, Three different brand directions + Presentation
New Logo, Colors, Mascot, Package with Options
3. Applying Direction to Multiple Items
Week 6 , Feedback and direction application to 35 more labels
Brand Guide, Packaging Print Files, Multiple Sku's
4. Revision and Completion
Week 10 , Preparing all print and digital designs ready for New Bridge marketing team
