Black Honey Coffee Roasters

Branding, Packaging, Brand Creation

Black Honey Coffee Roasters is a Swedish specialty roastery and café located in Stockholm

The ‘Goat’ mascot logo designed for Black Honey pays homage to the popular Ethiopian legend of ‘how coffee was discovered by a goat’. The story goes that a goat herder discovered coffee after he noticed that after eating the berries from a certain tree, his goats became so energetic that they did not want to sleep at night. It was such an honor, to work with Black Honey and create their brand while being able to produce fun artwork! We designed a “1949 Knucklehead motorcycle” illustration with its engine removed and replaced with coffee making equipment, a Stockholm city hall illustration, multiple goat mascots and multiple labels for their Coffee Stout Beer, Cold Brew Bottles, Coffee Bags,

Black Honey Coffee Roasters is a Swedish specialty roastery  and café located in Stockholm
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Black Honey Coffee Roasters
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Where to buy
Black Honey Coffee Roasters

We are proud to share with you the end product of this successful project. In an era where everything has become digital – we'd love to give you an opportunity to view the product in real. 

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250 gr • 156 kr

Costa Rica Las Lajas

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Burundi Kayanza Mutsinda

250 gr • 167 kr

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250 gr • 103 kr

Guatemala Finca El Morito

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how we designed
Black Honey Coffee Roasters

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1. Brand Exploration

Week 1, Research, Moodboard & Meetings

Brand Value, Essence, Strategy, Story, Vibe

2. First Design Concepts

Week 4, Three different brand directions + Presentation

Brand Identity, Logo, Colors, Type, Package with Options

3. Revision and Completion

Week 6 , Receiving feedback + making tweaks

Brand Guide, Logo Kit, Packaging Print Files

Overtime

Designing additional Packaging concepts & print work

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