Briati Formaggi

Rebrand, Logo, Packaging, Illustration

Briati is a branded line of Italian imported and domestic cheeses.

Briati is a line of Italian inspired cheeses trademarked in 2003 under the name "Rio Briati". For 17 years the brand ran with the full name inspired by a Venetian street.

After the company decided to reduce the name to "Briati" in September 2020 We had the pleasure to explore and design the new image of the brand. The goal was to rebrand their image by adding color and vibrancy and design packaging for an extensive line of products.

Briati is a branded line of Italian imported and domestic cheeses.
black-honey-coffee-roasters-agency-3d-packaging-glasswork-label-agency-studio-mockup-pinte
Briati Formaggi
black-honey-motorbike-harley-knuckle-head-coffee-roasters-mikael-silkeberg-photography-vin
Where to buy
Briati Formaggi

We are proud to share with you the end product of this successful project. In an era where everything has become digital – we'd love to give you an opportunity to view the product in real. 

stockholm-map.png
las-lajas-black-honey-coffee-buy-stockholm.png

8 oz • Out of Stock

Bocconcini Fresh Mozzarella

kayanza-mutsinda-bhcr.png

Freshly Sliced Mozzarella

12 oz • $9.50

finca-el-morito-bhcr.png

5 oz • $6

Wedge Parmesan

black-las-lajas-honey-coffee-roasters-mikael-silkeberg-photography-vintage-label-design-ze
black-honey-knucklehead-motorbike-uniform-coffee-roasters-agency-3d-packaging-glasswork-la
black-honey-uniform-coffee-roasters-agency-3d-packaging-glasswork-label-agency-studio-mock
black-latte-art-honey-motorbike-harley-knuckle-head-coffee-roasters-mikael-silkeberg-photo
coffee-bag-detail-black-honey-motorbike-harley-knuckle-head-coffee-roasters-mikael-silkebe
how we designed
Briati Formaggi

2

1

4

3

1. Brand Exploration

Week 1, Rebrand Strategy, Meetings & Moodboard

Rebrand, Strategy, Brand Value, Vibe

2. First Brand Design Concepts

Week 4, Three different brand directions for lineup items

Brand Identity, Logo, Colors, Package with Options

3. Applying Direction to Multiple Items

Week 6 , Feedback and direction application to 24 more labels

Brand Guide, Packaging Print Files

4. Revision and Completion

Week 10 , Preparing all print and digital designs ready for Briati marketing team

zeki-michael-design-studio-freelance-coffee-branding-europe-usa-branding-packaging-respons