Rebrand, Logo, Packaging, Illustration
Briati is a branded line of Italian imported and domestic cheeses.
Briati is a line of Italian inspired cheeses trademarked in 2003 under the name "Rio Briati". For 17 years the brand ran with the full name inspired by a Venetian street.
After the company decided to reduce the name to "Briati" in September 2020 We had the pleasure to explore and design the new image of the brand. The goal was to rebrand their image by adding color and vibrancy and design packaging for an extensive line of products.
Where to buy
We are proud to share with you the end product of this successful project. In an era where everything has become digital – we'd love to give you an opportunity to view the product in real.
8 oz • Out of Stock
Bocconcini Fresh Mozzarella
Freshly Sliced Mozzarella
12 oz • $9.50
5 oz • $6
how we designed
1. Brand Exploration
Week 1, Rebrand Strategy, Meetings & Moodboard
Rebrand, Strategy, Brand Value, Vibe
2. First Brand Design Concepts
Week 4, Three different brand directions for lineup items
Brand Identity, Logo, Colors, Package with Options
3. Applying Direction to Multiple Items
Week 6 , Feedback and direction application to 24 more labels
Brand Guide, Packaging Print Files
4. Revision and Completion
Week 10 , Preparing all print and digital designs ready for Briati marketing team