Made with locally sourced milk and great craftsmanship, Grand Suisse's new identity aims to rejuvenate historic values and reflect the traditional Swiss imagery with identifiable ornaments and Art Deco inspired details. As each cheese has a story of it's own, we aimed to build an identity system that takes the consumer on a quick journey to the towns and regions the cheeses represent. We designed an entirely new logo, a timeless label and a playful illustration system featuring artwork of the town of Gruyerés, cabins on the hills split by the River Emme and the locals playing the Alpine horn. With the packaging architecture framing the actual label we wanted to give a feeling that the horn is evoking aged, intense flavors and good energy through the ornaments and flowers.