Grand Suisse

Rebrand, Packaging, Label Design

Grand Suisse is a range of Swiss Cheeses made with locally sourced milk and great craftsmanship.

Made with locally sourced milk and great craftsmanship, Grand Suisse's new identity aims to rejuvenate historic values and reflect the traditional Swiss imagery with identifiable ornaments and Art Deco inspired details. As each cheese has a story of it's own, we aimed to build an identity system that takes the consumer on a quick journey to the towns and regions the cheeses represent. We designed an entirely new logo, a timeless label and a playful illustration system featuring artwork of the town of Gruyerés, cabins on the hills split by the River Emme and the locals playing the Alpine horn. With the packaging architecture framing the actual label we wanted to give a feeling that the horn is evoking aged, intense flavors and good energy through the ornaments and flowers.

Grand Suisse is a range of Swiss Cheeses made with locally sourced milk and great craftsmanship.
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Grand Suisse
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Where to buy
Grand Suisse

We are proud to share with you the end product of this successful project. In an era where everything has become digital – we'd love to give you an opportunity to view the product in real. 

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8 oz • $15

Le Gruyére Cheese

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Switzerland Swiss Cheese

8 oz • $15

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8 oz • $15

Emmentaler Cheese

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how we designed
Grand Suisse

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1. Brand Exploration

Week 1, Research, Moodboard & Meetings

Brand Value, Rebrand, Vibe

2. First Design Concepts

Week 4, Single Design direction + Presentation

Brand Identity, label design, Logo, Colors

3. Revision and Completion

Week 6 , Receiving feedback + making tweaks

Brand Guide, Logo Kit, Packaging Print Files

4. Happily Ever After

Grand Suisse becomes one of the most popular Swiss Cheeses in the American Market

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