Branding, Packaging, Logomark
Cacau is a natural deodorant brand based in Tulum, Mexico.
In 2019, we had the opportunity to work directly with Cacau founder "Diego" on the brand creation— including a scalable Logo System, Plant Illustrations for each scent, and Custom Packaging.
The creative exploration took us approx 6 weeks. We nailed the logo in the first round and shifted our attention towards designing the first two products, Cedro + Cipres and Lavanda + Salvia – featuring artwork made at the studio. A year later, in 2020, Diego contacted us once again. This time to design Patchouli + Romero and the Jazmin product packaging.
Where to buy
We are proud to share with you the end product of this successful project. In an era where everything has become digital – we'd love to give you an opportunity to view the product in real.
80 gr/ $ 240
Lavanda + Salvia Desodorante
Cedro + Cipres Desodorante
80 gr/ $ 240
80 gr • $ 240
Patchouli + Romero Desodorante
how we designed
1. Brand Exploration
Week 1, Research, Moodboard & Meetings
Brand Value, Essence, Story, Strategy, Vibe
2. First Design Concepts
Week 4, Three different brand directions + Presentation
Brand Identity, Logo, Colors, Type, Package with Options
3. Revision and Completion
Week 6 , Receiving feedback + making tweaks
Brand Guide, Logo Kit, Plant Illustration, Structure Print
A Year Later
Designing Product line extentions and new products. More Plant Illustrations + Additional print files